Former Cuban agent Raúl Capote expresses his conviction that major technology companies, known as big techs, are assuming Hollywood’s role in the cultural war waged by the United States. “Big techs will replace Hollywood in the U.S. cultural war,” Capote states, emphasizing that these companies have the capacity to conduct this war with millions of dollars in savings. He highlights the immense power of these corporations, which, in his view, surpasses any power capitalism has ever held.
“They can drive content, reward those they want to be seen, and condemn to oblivion those they don’t want to appear on social networks,” Capote explains, underscoring their ability to control the digital narrative. He notes that Donald Trump was seen surrounded by the owners of digital platforms because the cultural war, according to him, will occur through these platforms, and no longer through organizations like USAID, which traditionally played a role in this scenario. Capote compares the current power of these companies to what Hollywood represented in its time, emphasizing that, with the internet and artificial intelligence, it is possible to promote influencers on social networks and control what is accessible and visible to the mass public, redefining strategies of influence and persuasion.
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